INTERNATIONAL AIDS DAY! 2010 DON'T BE IN THE DARK ABOUT AIDS

BRIEF: On Tuesday Decemeber 1st it will once again be Internatiional Aids Day. As designers, your role as communicators here is vital, real and urgent: here is an opportunity to apply your creative and conceptual skills from drawing, typography, photography, 2D and 3D, etc. to a REAL, live issue. You are to create a series of events design publicity, print limited edition information (relating to your IDEA), perform activities, musical expierences. sponsored 'hobby-horse' races etc. to raise money and awarness in the public domain. INTERACTIVE ADVERTISING: working in teams you are to investigate throughly any issue relating to funding, public opinion, politics, social and cultural mis/understandings and mis/information, and medical research into AIDS and HIV: local and global, personal and public.

PROJECT IDEA: Our idea came from the statistic 9/10 people are undiagnosed with AIDS. We were encouraging them to not be in the dark about AIDS hence why we dressed in black. The person dressed in red had been tested and was aware and the others weren't and were shadowing her. In total we raised around 537 pounds which all went to the WOLANANI charity in South Africa helping women and children battle AIDS and HIV.