Seeing VS. Reading

BRIEF: While we appreciate, unquestioningly, that one of typograhpy's qualities is tthat it can be read, it is important to recognise that type is also seen. Typography, then, could be understood as the art of controlling the balance between these two principles, between seeing and reading. Working in pairs you will design two printed objects for a Tate Modern exhibtion of Rachel Whiteread's work. 1 x A1 promotional poster and 1 x 6 A5 leaflet.

PROJECT IDEA: The poster we created using InDesign was very informative and instead of stating many of the information at the botton on the poster we put it at the very top in a much more clear for where it was legiable adding tiny images of the underground symbols so it was easily recognizable. The large letters on the poster state the title of Rachel Whiteread's exhibtion entitled "I am Not Here". We overlayed each letter on top of eachother as if they were hiding (not here/ not visble). Each time a letter was overlayed the opacity was increased almost like a ghostly essence which is what Rachel Whiteread portrays through most of her pieces. This was helped through the black background. The leaflet was readible using large text and simple font. The poster was meant to be seen and the leaflet read.