Manifesto For Sustainable Design

BRIEF: The aim of this brief is to devise, write, design and present your own manifesto, in a small team, which questions the role of design within the context of sustainability. In the second of her series on sustainability in Creative Review magazine (Decemeber 2008) Anna Gerber says, "Graphic Designers are faced with a responsibility now, a responsibilty to fully integrate environmental criteria into the design/production process." Think about what you want to communicate. What particular message do you want to spread within this broad subject area? What statement do you want to make? Where and who to? It needs to persuade, influence, encourage, inform and inspire the viewer.

PROJECT IDEA: Our idea was to focus in on the subject of printing ink within design and companies. We found out that although black ink may be the cheap option, blue ink is much more sustainable as it has the least environmental impact. It is made from raw clay and is heavy metal free. Our manifesto was made in order to get people out of the conventional universal template of always using black ink for things like emails, newspapers, letterheads, and documents. Our designs were made with screen prints using only blue ink. This demonstrated going back to old printing processes in order to make us value our work more as designers.